Australian Fashion Week
Editorial Photography for Getty Images
Photographs published in Vogue, Harper's Bazaar, Elle and others.
Role: Photography
Ardell Australia
Brand Repositioning Campaign
Objective: Elevate the brand’s visual identity and establish a more premium positioning in the Australian market.
Role: Creative strategy, photography, videography, content planning and production.
Skelp
Haircare
New Product Launch Campaign
Objective: Introduce a new product through lifestyle driven content designed to build brand awareness, drive engagement, and increase sales.
Outcome:
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86% more products sold compared to the previous product launch.
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51.4% increase in engagement.
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6.8% organic Instagram engagement, compared to 0.7% for brands of a similar size.
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126% increase in website sessions.
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101,000 organic impressions, up 57.7%.
Role: Creative strategy, photography, videography, content planning and production.
Alya Skin
Product Launch Campaigns and Social Media Strategy
Objective: Bring global trends to the Australian market, tap into cultural moments and familiar faces, and explore emerging aesthetics such as food inspired skincare to create content that feels relevant, timely, and engaging for brand's audience.
Outcome:
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6× return on ad spend (ROAS) during Boxing Day campaigns.
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83% increase in website clicks from Instagram.
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2.66% organic Instagram engagement, compared to the industry benchmark of 0.55%.
Role: Creative strategy, photography, videography, content planning and production.
Sliick
Brand Campaign
Objective: Modernise the visual identity of at home waxing products traditionally perceived as old fashioned. Pair bold new creative with meme driven content to make the brand more relevant and appealing to younger audiences.
Role: Creative strategy, photography, videography, content planning and production.
Garma Festival
Social Media Strategy and Content
Objective: Amplify Indigenous voices, bring people closer to Aboriginal cultures, and encourage conversations about sovereignty, unity, and Australia's future.
Strategy:
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Incorporate recognisable words from traditional languages to build connections with local communities.
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Combine high end photography with mobile shot reels to balance visual polish with authenticity.
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Create content that resonates with both Aboriginal and non Aboriginal audiences, encouraging cultural understanding and a shared sense of identity.
Outcome:
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8K new followers across three festival editions.
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Reels reaching between 10,000 and 80,000 views.
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Photography widely shared by Indigenous communities, media outlets such as Australian Geographic, and government organisations.
Role: Creative strategy, photography, videography, content planning and production.
